Effective Video Marketing
Looking for effective video marketing?
The words are as important as the visuals.
An effective video marketing presentation will simplify concepts for your prospective clients and customers. But there's more to effective video marketing than meets the eye. Click To Tweet
For starters, there's the selection of the video spokesperson. Then, of course, there's the script. This entails the selection of one ore more professional copywriters to write and wordsmith your message in such a manner that every word counts.
Incidentally, when you read the term wordsmith, it may be helpful to think of a blacksmith. But whereas a blacksmith is apply heat and relentless pounding to shape and sharpen metal, a wordsmith does the same thing with words.
Once you have these in place, there's also the branding, setting, graphics design, and special effects. You want to make sure that you are working with someone who truly sees and understands what you desire to communicate.
The following are a couple of client work samples...
Screencasting
Oh, and one more thing on effective video marketing...
Any discussion of effective video marketing that entails an educational purpose will likely touch upon screencasting.
SCREENCASTING:
Showing Your Viewers
Exactly What's On Your Screen
One of the most significant things that you can do to add value to your online curriculum is to include step-by-step training videos and demonstrations of what is on your screen.
That's why it's often referred to as screencasting. It's like broadcasting, but it entails the presenter intentionally sharing exactly what's on their screen with you.
Screencasting is very powerful, because it enables you to teach the lesson in a “show and tell” manner. With screencasting, your trainees can actually see what you are saying.
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