Effective Video Marketing

Effective Video Marketing

The following video playlists present examples of effective video marketing for a fitness product. The first one focuses on communicating key concepts. The second one demonstrates practical applications. Together, they represent a powerful combination for conveying the value of the featured product. An effective video marketing presentation will simplify concepts for your prospective clients and customers. It helps them "see" the value. 
 

Looking for effective video marketing?
The words are as important as the visuals.

An effective video marketing presentation will simplify concepts for your prospective clients and customers. But there's more to effective video marketing than meets the eye. Click To Tweet

For starters, there's the selection of the video spokesperson. Then, of course, there's the script. This entails the selection of one ore more professional copywriters to write and wordsmith your message in such a manner that every word counts.

Incidentally, when you read the term wordsmith, it may be helpful to think of a blacksmith. But whereas a blacksmith is apply heat and relentless pounding to shape and sharpen metal, a wordsmith does the same thing with words.

Once you have these in place, there's also the branding, setting, graphics design, and special effects. You want to make sure that you are working with someone who truly sees and understands what you desire to communicate.

The following are a couple of client work samples...

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Screencasting

Oh, and one more thing on effective video marketing...

Any discussion of effective video marketing that entails an educational purpose will likely touch upon screencasting.

SCREENCASTING:
Showing Your Viewers
Exactly What's On Your Screen

One of the most significant things that you can do to add value to your online curriculum is to include step-by-step training videos and demonstrations of what is on your screen.

That's why it's often referred to as screencasting. It's like broadcasting, but it entails the presenter intentionally sharing exactly what's on their screen with you.

Screencasting is very powerful, because it enables you to teach the lesson in a “show and tell” manner. With screencasting, your trainees can actually see what you are saying.

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Digital Magazine Creation: Your Customers Will Love It!

Digital Magazine CreationDigital Magazine Creation:
Your Customers Will Love It!

When you are selling any product or service, one of the most elegant ways to showcase what you do is by staying in touch with your current (and future) customers through digital magazine creation.

See samples here...

And don't worry about having to come up with the content. We can write all the articles for you based upon established best practices for your industry.

That's right. We will write all the articles for you and submit them to you for your review and approval. (Of course, you may already have an abundance of great content on hand that would be perfect for a digital magazine.)

Not only that, and this is where it gets exciting, your brand, your products, and your services will be the go-to solution that is featured throughout the magazine.

And as far as material costs?
There are none.

And what about distribution costs?
Nothing more than what it costs you to send an e-mail.

How is that?
Because your new, digital magazine which is designed to showcase your business comes in an electronic format that everyone has seen and uses all the time...

PDF.

So it is easy to distribute as well.

Think about it.

What a great way to continue supporting your customer's confidence! #digitalmagazinecreation Click To Tweet

You are basically using something that costs you nothing to ship to reinforce in their minds a very important belief.

And what belief is that?

Digital Magazine Creation:
Elevate Customer Satisfaction

It is the belief that they made a wise purchasing decision.

You simply send them a monthly e-mail that contains a link to download a PDF document which is none other than your digital magazine.

There are various ways to solidify an order on both sides of a transaction. One elegant way is to stay in touch through a digital magazine. Click To Tweet

This can help keep them excited about not only the product but also just the fact that they became part of something really special when they became your customer.

Build A Sense of Community Among Your Customers

A digital magazine that is focused on a particular product or service is capable of conveying a sense of community through the stories of other people who have purchased the same product or service.

A digital magazine can excite people who purchased a given product or service through the featured stories of other people who purchased it. Click To Tweet

The nice thing about digital magazine creation from the standpoint of shipping costs is that there are no shipping costs. It is a virtual product. Yet it is as real as any other e-book that people purchase off of Amazon for their Kindle. All you have to do is get a free MailChimp account and send out a monthly e-mail with a download link for your readers to download your digital magazine.

Incidentally, wasn't there a movie about a printed publication that transitioned to a purely digital and virtual online publication to save on the material costs and overhead?

But perhaps you want to send out a printed magazine. No problem.

RGB or CMYK?

If you have the budget for a printed publication, the configurations are just a matter of changing stuff like the image mode from RGB to CMYK and other configurations required by your printer.

Virtual or hard copy—the choice is yours.

Click here to see some sample prior issues (shared with permission) of the digital magazine for KAATSU Global, Inc.

digital magazine creationsAppreciating the Possibilities?

It doesn't take long before you begin to appreciate the possibilities.  You can start adding value to membership websites, affinity groups, or community pages that would appreciate a digital magazine.

Click here to see sample prior issues (shared with permission) of the Open Water Swimming Magazine , which we create for the World Open Water Swimming Association.

Even for a website that is focused more on membership and community (as opposed to products), a digital magazine can really enhance the user experience.

More often than not, clients and customers tend to enjoy a monthly publication that brings them stories from their new community—whether those stories are local or worldwide.

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Desktop Publishing Best Free Software

Desktop Publishing Best Free Software

Desktop Publishing Best Free Software. Now there's a precise keyword search for you. But we can tell you our favorite, and that is Scribus.

If you are looking for software that can not only enable you to create the most amazing designs and layouts while giving you all the output options that any printer or web developer could possibly request, then you need look no further.

Scribus is your desktop publishing best free software.

Hands down. Seriously.

Why should I use Scribus?

Scribus is reliable and free. And, in this case,  free is more than just gratis; it actually means that you are in control of your data. Moreover, if you wish, you can also "tweak" the code of your desktop publishing tool. The developers of Scribus believe that smart individuals and companies prefer this level of control, and we think they're right.

Is the output quality really professional?

The following digital magazines are examples of the extremely high level of quality that we pursue for our clients, and guess software was used to create some of the most popular issues?

That's right. Scribus.

As you can see, Scribus keeps pace not only with the best desktop publishing best free software solutions available today but with the most expensive brand name platforms as well.

In fact, Scribus delivers all the capabilities that you could look for in the brand name platforms, and, if you are not sure where to find a certain feature, there is plenty of support documentation—not to mention many Scribus tutorial videos on YouTube.

Which platforms can I use Scribus on?

Initially developed in 2001, Scribus has become one of the premier Open Source desktop applications. It initially entered the desktop publishing industry as a page layout program for Linux. But now it's even available for use on the Mac OS X, Windows, and others.

Where can I get Scribus?

You can get Scribus here. It comes in two "flavors": stable and development. For almost all production work, the stable version is recommended.

Scribus is free open source desktop publishing software that can match or exceed any brand name platform that you can name. Click To Tweet

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Make Your Site A Mobile App

Make Your Site A Mobile AppMake Your Site A Mobile App

Make your site a mobile app and take the online presence of your business to the next level. Seem far-fetched? I know. Mobile app development can sometimes seem inaccessible, complicated, or even to cost-prohibitive to pursue. But those days are gone, because you can now turn your WordPress website into a mobile app in as little as five minutes.

Here are the steps:

1) Log into your WordPress site
2) Navigate to Plugins (in the Dashboard)
3) Click "Add New"
4) Search for "WordApp"
5) Install the WordApp plugin (Note: The full title will be something like "Mobile App Plugin - Make a mobile app - Native iPhone & Android Mobile App WordApp is FREE).
6) Activate the plugin
7) Follow the three step process to (a) give you app a name, (b) indicate if your site is mobile-responsive (If so, click or tap "YES"), and then (c) enter your e-mail address, and then click "SUBMIT"
8) Under "WordApp" (in the Dashboard), look for the "App Builder" option
9) Customize the settings for your app (noting the three tabs for "Design," "Menus & Bars," and "App Structure"), and then click "Save Changes" to save the changes
10) Click the blue "Publish App" tab and enter your e-mail address.

Remember to enter your e-mail address, because you will receive the app by e-mail.

Make Your Site A Mobile App

So that's it. Just follow the steps above, and you will be well on your way to turning your WordPress website into a mobile app. The WordPress.org plugin page contains all the details.
• QR Code reader
• Push Notifications
• GEOlocation – Track location once, or repeatedly
• Mobile App Ratings – Get more ratings
• iBeacons – Send a Push notification to your mobile app as users go past a beacon.
• Your mobile app on iOS and Android (soon Windows)

Now you are ready to make your site a mobile app.

Ready to turn your website into a mobile app? The WordApp plugin for WordPress comes pre-loaded with some great features. Click To Tweet

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Amazing FREE WordPress Plugins

Amazing FREE WordPress Plugins

Amazing free WordPress plugins are available to really make your website stand out. Some will extend the reach of your communications through your website. Others will protect your website. You will also want to optimize your website through speeding up your load times and by getting top rankings in the major search engines. There are plugins for that. Finally, you will want to increase visitor confidence in your website. We will show you how to do each of these things for free.

Extend the reach of your communications

With respect to extending the reach of your communications, you will be pleased to know about the following plugins:

OneSignal – Web Push Notifications
(By OneSignal)

Tidio Live Chat
(By Tidio Ltd.)

Live Chat with Facebook Messenger
(By Zotabox)

Protect your website

With respect to protecting your website, you can do this on a number of levels. Here are some more amazing free wordpress plugins to help you in this area:

All-in-One WP Migration
(By ServMask)

All In One WP Security & Firewall
(By Tips and Tricks HQ, Peter Petreski, Ruhul, Ivy)

WPS Hide Login
(By Remy Perona)

WordFence
(By Wordfence)

Optimize your website

Website optimization comes in various forms, but two of the main ways that you can optimize your website  is through SEO and by speeding up the loading time of your website. The following plugins will serve you well:

Yoast SEO
(By Team Yoast)

WP Fastest Cache
(By Emre Vona)

Smush Image Compression and Optimization
(By WPMU DEV)

Amazing free WordPress plugins

Well there you have it—amazing free WordPress plugins that you can use right away. Without a doubt, any one of these plugins can take your site up a notch in terms of user experience. Use any of them (or even all of them) to take your site up to the next level.

Amazing free WordPress plugins: Protect your site. Optimize your site. Extend your marketing reach. Increase visitor confidence. Click To Tweet

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